Women Entrepreneurs Shine at SM Supermalls this Women’s Month

                         Women Entrepreneurs Shine at SM Supermalls this Women’s Month

Successful Women Strong Network event launched at SM Lanang showcasing women-led MSMEs. L-R: Irene Boey Lin Fong,

Chairperson of AWEN Singapore, Toukta Chounramany, Focal Point of AWEN Laos, Rhoda Caliwaran, Chairperson of

WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia, Baby Montemayor, Trustee of Women Biz PH Davao, Mylene

Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls.

Women-led businesses took center stage as the

WomenBizPH Trade Fair successfully opened at SM Lanang

Premier from March 12–14, celebrating the creativity,

resilience, and growing impact of Filipina micro, small, and

medium enterprises (MSMEs). Organized by WomenBizPH

in partnership with SM Supermalls, the three-day trade

fair brought together inspiring women entrepreneurs

showcasing a vibrant mix of proudly local products—from

artisanal pastries and handcrafted accessories to healthy

snacks, woven apparel, delicacies, and wellness products.

More than just a marketplace, the event highlighted

the powerful stories behind the brands, demonstrating

how women entrepreneurs continue to transform

passion into purpose and innovation into livelihood

opportunities.

Women entrepreneurs take center stage at the WomenBizPH Trade

Fair at SM Lanang Premier, where women-led MSMEs proudly

showcased local products in celebration of Women’s Month.

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Filipina entrepreneurs proudly present their brands at the WomenBizPH Trade Fair, highlighting the creativity, resilience, and

innovation of women-led MSMEs.

From handcrafted fashion pieces to

artisanal food products, women-led

MSMEs showcased a diverse array of

Filipino creations at the

WomenBizPH Trade Fair.

Sustainable fashion takes the spotlight as women-led brands present handcrafted apparel that celebrates Filipino

craftsmanship and modern design.

Inspiring Stories Behind Women-Led MSMEs

Behind every product on display is a powerful story of

determination, innovation, and purpose. Across the

country, women entrepreneurs continue to transform

challenges into opportunities, building businesses that

uplift communities and preserve Filipino craftsmanship.

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Empowering Artisans Through Creativity

Sustainable and timeless—these two words define the aesthetic

of Sassy’s Creation Enterprise, a brand where traditional

Philippine craftsmanship meets modern innovation. By blending

heritage weaving techniques with contemporary design, Sassy’s

Creation produces ethically curated fashion staples designed for

EveryBODY, using upcycled fabrics and locally sourced weaves

that reflect both sustainability and style.

Behind every Sassy piece are the

skilled hands of women artisans,

including home-based mothers and

women from the Bureau of Jail

Management and Penology (BJMP)

in Antipolo, Rizal, who carefully craft

each item with dedication and pride.

Through these collaborations, the

brand provides meaningful livelihood

opportunities while celebrating Filipino craftsmanship.

For the founder of Sassy’s Creation, entrepreneurship is not only about

building a brand—it is also about uplifting communities. “Our goal is not only to create meaningful

products but also to support local artisans and weaving communities across the country,” she shared.

By working closely with weaving communities and showcasing their handcrafted pieces through trade

fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while

bringing them into today’s lifestyle and fashion landscape. Discover their products on Instagram:

@sassyscreationph

Carrying Forward a Legacy

For Cynthia M. Eusebio, owner of

Magpoc’s Pastry Products

Manufacturing in Bataan,

entrepreneurship is deeply rooted in

family heritage.

“Magpoc’s isn’t just a label—it’s a

legacy of providing for our community.

I stepped into this role to honor the

women who came before me while

evolving the brand for the next

generation,” she shared.

Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach

through digital platforms and new product offerings while preserving the traditional recipes that built

the business. Discover their products on Facebook: MagpocsAraroCookies

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From Survival to Strength

For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon,

her business journey represents resilience and the courage to start over.

“I started small, making chicharon and quietly selling

to stores and offices. That small income became my

hope and my courage—it helped me rebuild my life

and prove that even from nothing, you can rise

again,” she shared.

Through perseverance and faith, Planas built her

brand from humble beginnings, eventually gaining

the confidence to showcase her products in larger

markets and trade fairs. Discover their products on

Facebook: kirbyschicharonph

Turning Passion into Healthy Innovation

Meanwhile, Flaviano’s Health Food Products, based in Laguna,

was born from a shared passion for creating innovative food

products.

“Every challenge teaches us something. Even during difficult

times like the pandemic, we continued innovating and moving

forward—because every step we take brings us closer to

success,” the entrepreneur shared.

Today, the brand continues to develop healthier food options while exploring new opportunities to reach

more customers through platforms like SM Supermalls. Discover their products on Facebook:

FlavianosFood

SM Supermalls: A Launchpad for Future Filipino Brands

Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a

marketplace where MSMEs can grow, gain visibility, and reach new markets.

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“At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing

accessible platforms where entrepreneurs can showcase their products and connect with customers, we

help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President

for Marketing at SM Supermalls.

For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening

doors to new opportunities, partnerships, and customers.

This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of

inclusive economic growth and community development.

Celebrating Women Entrepreneurs

This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these

brands and support their journeys toward growth and success.

Because when women entrepreneurs rise, they do more than grow businesses—they uplift families,

empower communities, and inspire the next generation of leaders.

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About SM Supermalls – MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls

nationwide—continues to maximize the MSME experience by creating opportunities designed around

what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination,

SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving

diverse business tribes through market access, visibility, mentorship, and platforms that help enterprises

grow and thrive. From emerging startups to growing homegrown brands, SM provides a marketplace

where Filipino innovation can flourish, connecting entrepreneurs to communities and customers in

meaningful ways. Because when MSMEs succeed, communities grow stronger—and every opportunity

created is part of SM’s commitment to building a future designed All For You. To learn more,

visit msme.smsupermalls.com or email customercare@smsupermalls.com.