MR. JUNIAS EUSEBIO, SM SUPERMALLS Vice President for Operations

 MR. JUNIAS EUSEBIO, SM SUPERMALLS Vice President for Operations

Junias Eusebio oversees the operations of SM’s nationwide network of most-loved Supermalls. 

Starting as a Building Administration Officer for SM, Junias rose the ranks, becoming division head of SM’s North Luzon Operations eventually heading its operations across the Philippines. With more than two decades of experience, he heads day-to-day mall management and tenant operations, ensuring mall facilities are safe and meet customer experience standards.

He is also involved in SM’s drive to empower and engage its surrounding communities in line with its corporate social responsibility and environmental sustainability efforts.

MS. LIZA B. SILERIO, SM SUPERMALLS Vice President for Corporate Compliance and Sustainability

Engr. Liza Silerio is currently the Vice President for Corporate Compliance Group for SM Supermalls, with 28 years of experience in mall operations.   

A registered Civil Engineer, she heads SM Supermalls Sustainability and Resilience and the SM Cares Program Director for the Environment. Formerly mall operations head of the Central region, she led the opening of key malls such as the SM Mall of Asia and successfully managed SM Fairview and SM Megamall. She spearheaded the flagship program Trash to Cash Recycling Market in 2007 and key partnerships with DENR and LLDA, thus serving as the conduit to the SM Prime group’s environmental initiatives. Her impact has extended to public sector resilience, working closely with DOST, DTI, DOH, DILG and OCD.     

A 2026 LLDA Kampeon ng Lawa Awardee, she is presently the Co-Chair of the United Nations Office of Disaster Risk Reduction (UNDRR) ARISE Philippines Private Sector Alliance for Disaster Resilient Societies.  

MR. GEORGE T. CHEUNG, SM SUPERMALLS       Department Head - Assistant Vice President, Waste Management & Sustainability Solutions

George Cheung is the head of waste & sustainability solutions for SM Supermalls and concurrently the President of SM GUUN Environmental Company, Inc., a waste processing center in Cebu under a Joint Venture with Japan's Guun Co., Ltd.

Prior to SM, George was in leadership roles with multinational companies that process and trade agricultural, metal and fuel commodities where residues are converted to renewable gasoline, natural gas, fertilizers and other resources.

ABOUT SM SUPERMALLS 

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You. As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

ABOUT THE REPORT 

The SM Supermalls Sustainability Digest 2025 showcases how sustainability is woven deeply into the core strategies of SM Supermalls, ensuring that its malls remain safe, resilient, and environmentally responsible, benefitting Filipinos and the communities that surround its business. 

SM GREEN MOVEMENT FACT SHEET

OVERVIEW

At SM Supermalls sustainability goes beyond compliance — it is rooted in purpose, care, and long-term impact.

Long before sustainability became a government requirement, SM had already embedded environmentally responsible practices into its operations to better serve customers and communities. Through the SM Green Movement of SM Prime Holdings, Inc., SM continues to ensure that its malls remain safe, resilient, and environmentally responsible spaces nationwide.

With its expansive mall network across the country, SM Supermalls also serves as a platform to engage customers, tenants, and communities in creating meaningful and lasting environmental change.

CORE PILLARS OF THE SM GREEN MOVEMENT

ENERGY EFFICIENCY

Commitment:
Reduce energy consumption and minimize carbon footprint through smart technologies, sustainable design, and energy-efficient systems.

Key Initiatives:

• Use of energy-efficient technologies and equipment 

• Sustainable mall design and operations 

• Increased reliance on renewable energy sources 

Community Impact:
By utilizing renewable energy, SM helps reduce pressure on the national power grid — supporting surrounding communities and essential services such as schools, hospitals, and small businesses.

WATER CONSERVATION

Commitment:
Promote responsible and sustainable water use across all mall operations.

Key Initiatives:

• Advanced water recycling systems 

• Rainwater harvesting facilities 

• Sewage Treatment Plants (STPs) for water recycling 

• Rainwater Treatment Facility in Baguio 

Legacy of Stewardship:
SM began implementing water conservation initiatives as early as the 1990s — years before water stewardship became a government mandate.

WASTE MANAGEMENT

Commitment:
Champion responsible waste disposal through segregation, recycling, and community partnerships.

Key Initiatives:

• R-D-C (Recyclable, Disposable, Compostable) bins 

• GRM Machines 

• Trash to Cash Program 

• Plastic Waste Collection Program 

• E-Waste Collection Program 

Community Impact:
These programs encourage customers and communities to actively participate in proper waste segregation and responsible disposal — helping create cleaner and greener public spaces nationwide.

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